Significance of the Ghost to William Shakespeares Hamlet Essay

Significance of the Ghost to William Shakespeare's Hamlet In Shakespeare's 'Hamlet', the ghost plays a key role in influencing the destinies of the other characters. The ghost is important to the play as it symbolizes both fate and catalyses the plot. It also brings the play into the revenge tragedy genre, which allows foreshadowing to occur and helps the audience, both Elizabethan and contemporary to better understand the play and appreciate it. The late King Hamlet is forced to roam the earth as he was murdered before he could confess to his sins, having to remain in purgatory till his sins are washed from him and he is able to enter into heaven. Hamlet, the tragic hero of the play, and is influenced by the encounter with whom he believes to be his late father, the ghost. Hamlet was both horror-struck and mortified to hear of his father's betrayal. He immediately felt that he must avenge his father and this reveals the role of the ghost, who is able to affect the protagonist. Hamlet is instructed to punish Claudius, the late King Hamlet's brother and murderer. The ghost reveals that Claudius, by killing his own brother, has committed a, "murder most foul," and deserves to die. Written during the first part of the seventeenth century, the tragic endings of revenge plays were pre-ordained by the church and state expectations. Revenge was deemed acceptable only if the avenger died at the end of the play. Only by dying could someone be forgiven for the immoral and illegal act of revenge. Hamlet is placed in this situation by the ghost, who orders him to act against his conscience, and the diametrically opposed commands paralyze hi... ... that the ghost is simply a convention of Elizabethan drama, but although the ghost motif had been used in many dramas of the period, none appeared so ambiguous as the ghost of King Hamlet. This essay illustrates that here may be many interpretations of the ghost, and that these different aspects may affect our understanding of the play. The dual nature of the ghost is reflective of the dual nature of man. The ghost's ambiguities are essential in heightening the tragic element of the play. In embracing the ghost, Hamlet embraces both good and evil. Bibliography www.vccslitonline.cc.va.us/HamletForum/_hamletforum/000002e8.htm www.clicknotes.com/hamlet/Ghost.html www.culturewars.com/CultureWars/2000/June/hamlet.html www.hf.ntnu.no/engelsk/shakespeare/ham.htm www.findfreeessays.com/show_essay/4873.html

Coffee delight Essay

I agree with Lisa’s view to a certain extent that the marketing budget is the most important component in the marketing plan. Harry has set a market objective of two million subscribers by 2015; a target that is very ambitious to achieve a fifth of the forecasted market share which is seen as very unrealistic with a basic marketing budget and Robert media plc will need to do a higher proportion on research than normal which will cost a lot more than usual. Another reason why the marketing budget is so important is that Roberts’s media is changing from print format to digital as they seek to achieve their object of increasing ROCE to 8%. Digital media is a new market for the business and therefore will need extensive research to see what the target markets’ needs and wants are. Although the marketing department had previously won awards for the way it promoted print magazines, but was concerned that the new technology would require a very different approach. As digital is completely different to print media, it obviously needs research conducted. However, Harry is being stubborn and dismissive stating that the marketing budget is un-important and will not provide additional funds. This could therefore mean that the businesses target the wrong people and that their objective to increase the ROCE to 8% could be dented and un-applicable. The rivals of Roberts media plc are already one step ahead of the business as they were already launching their own digital magazines within the next sic months and had already started their marketing campaign. This will have a big effect on the Roberts media as their targeted customers are already being targeted by rivals which could therefore mean fewer sales in the future. As the business is behind its rivals, a big promotional campaign will be needed in order to attract potential customers away from rivals. A big promotional campaign will require a big marketing budget but is what is needed in order to out beat its competitors in the race for customers. However, I agree with Harry not to provide addition funds to the marketing budget as the financial situation of the business is not very stable at this moment in time. The return on capital has fallen from 10% to 2% meaning that it will not be wisely to invest as it’s not really worth it to invest. Along with the poor state of ROCE, the current ratio is also in a bad state fallen from 1. 5:1 to 0. 5:1. This means for every 50p of current assets the business had ? 1 of liability. Having such a poor financial position will rupture the finance available and will need to use the scares finance available wisely. To conclude, I certainly agree with Lisa that the business’s marketing budget is the most important feature on the marketing plan. This major change from print to digital will cost a lot and will be in need of a big marketing budget to be successful. Also, Roberts media is already behind its rivals on its marketing and therefore will need something big to attract customers. Finally, Harry has set a very ambitious objective and therefore it will need a big marketing budget to be able to fulfil its purpose. Although the financial state of the business is poor, harry will need to help its marketing team and provide which they feel what is needed as the long run.

Customer Relationships Management - 2150 Words

Customer relationship management (CRM) is a business philosophy and set of strategies, programs, and systems that focuses on identifying and building loyalty with a retailer’s most valued customers (Levy, Weitz 275). A loyal customer is one who is committed to purchasing merchandise and services from a specific retailer, he or she resists the efforts of competitors, and also has an emotional attachment to a retailer. The four steps involved in the formation of a CRM program are collecting customer data, analyzing customer data, developing a CRM program, and implementing the CRM program. Implementing CRM programs can be extremely beneficial in increasing business and creating/maintaining a competitive edge. They also categorize customers†¦show more content†¦Although CLASS is a relatively low-tech system, its application has been successful and its future looks promising. Each employee’s uniform is included with a â€Å"guest-preference pad.† On this pad, employees note any guest preferences and then forward the information to the guest recognition office. Ritz-Carlton looks forward with CLASS with ample hopes and expectations. Their vision is that all employees, in time, will be able to access CLASS directly. Furthermore, Ritz-Carlton is looking into implicating technology into their employees’ routine responsibilities. They’re exploring the benefits of utilizing portable hand-held devices. This utilization will aid company-wide access to the database. While CLASS has provided the Ritz-Carlton with a system of consistency, the technology would be worthless without their staff. As corporate manager of guest recognition points out, Our people supply the initial information that is added to the system as well as carry out the services detailed within the system. If our employees didn t put the information to real, concrete use the system would be worthless (For Ritz-Carlton, It All Begins With Customer Knowledge). Much like the Ritz-Carlton, Neiman Marcus focuses much of its CRM program towards giving the customer the best experience. The primary component of their CRM program is their InCircle rewards card. With the card, customers take out a line of creditShow MoreRelatedCustomer Relationship Management Systems And Customer Relationships1128 Words   |  5 Pagesrepresentative of the business, and a customer. The customer has a problem or need and the salesperson seeks to address it. From the first line of communication, the salesperson assesses the situation and decides the best solution from their product or service line. Using intuition and skill, the representative leads the customer into buying the best product with hopes of turning a profit. 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