A marketing plan to regenerate the area around Aberdeen Beach Essay

A marketing plan to regenerate the nation around Aberdeen Beach - testify ExampleInternal marketing audit, external marketing audit, competitor analysis as well as marketing review of the border has been make in order to make the area attractive for the locals as well as visitors. Mission Statement The purpose of the tourist beach impart be to tender an everlasting experience for the visitors of the beach by exposing them with clean and calm environment, latest adventure sports and activities, leisure areas, extremum class restaurants and nice places to hangout. The beach will be serving all demographic categories starting from kids, teenagers, youngsters as well as adults, professionals, middle aged and senior citizens. There will not be whatsoever gender bias and equal opportunities will be provided to men and women in terms of activities and events (Nimwegen, et al., 2008). The beach will be established keeping in mind the environment and local surroundings. The beach will besides use latest technologies to keep the defilement and wastages at bay and will make sure that least(prenominal) amount of wastes are dispersed in the surroundings (Fuchs and Diamantopoulos, 2010). Corporate objective The study corporate objectives of the beach authorities are as follows 1. Tighten the security of the beach and its surrounding areas so that the trust of visitors and tourists on the beach sentry duty is re-established. 2. Re-position the beach and its surrounding areas as a favourite destination for serene and pollution free holiday. 3. Increasing profitability and return on investment of the marketing and advertising strategies by ensuring seemly monitoring and strategic implementation. 4. The corporate vision for the beach will be to provide their customers with the best holiday destination experience from beginning to end, with attractive environmental sites and engaging activities. Internal marketing audit real situation At present, Aberdeen beach is going through a difficult situation. There has been a go under in number of visitors, especially the locals. Off late, the beach authorities have been criticised for growing unhealthy environment. The area surrounding the beach is not cleaned properly, leading to a garbage land. This has accelerated the growth of mosquitoes and other travel in the corners of the beach. Also, people have started complaining about the pungent smells because of the growing wastes. Another blow to the safety of the beach was done when a dead body was found inside the beach complex. The flow of visitors cut back drastically after the incident. Usage and facilities Currently, the beach is primarily used for travel, surfing and windsurfing. The beach is actually an run of many attached beaches, each having specific qualities and attractions. Thus, while few beaches are mostly used for walking and sigh-seeing, others famous for their high tides and surfing. The beach likewise has a popular amusement a rea. Apart from this, the beach is also surrounded by restaurants, cinemas, condones and parks. The Aberdeen beach is actually a part of the Queens Link which is famous for mingled other attractions such as amusement park, cinemas, restaurants, shopping centres and more. External analysis In order to do a macro and micro environmental analysis a PESTLE analysis of the Scotland tourism is done here. Political Scotland falls in the category of developed economies. Political situation is stable in Scotland. The major